SOCIAL LISTENING
The brand that I am chose for my social listening project is Ticket Master. I chose this brand because they are getting a lot of heat on social media especially Tik Tok. Im partially interested in this brand because of its ties to Taylor Swifts The Eras Tour. Ticket Masters Value Proposition Is Ticket Master provides a digital platform for event organizers to sell tickets to customers while delivering a user friendly experience for ticket purchasers. A lot of bag things are being said about Ticket Master in the media right now. from Tik Tok @ its.eve.not.eva - " when you pay $$$ for Eras tickets (and a flight to the US from Europe) only to learn that Ticket Master sold you obstructed seats without telling you" @LaurenSeeley- "Ticket Master kept showing us tickets then took them away, we were in queues for 48 hours. Driving home defeated." @laurenjnicole- " this is insane, they just canceled the general sale for tickets." Ticket Master it a trusted place