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SOCIAL LISTENING

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The brand that I am chose for my social listening project is Ticket Master. I chose this brand because they are getting a lot of heat on social media especially Tik Tok. Im partially interested in this brand because of its ties to Taylor Swifts The Eras Tour.  Ticket Masters Value Proposition Is Ticket Master provides a digital platform for event organizers to sell tickets to customers while delivering a user friendly experience for ticket purchasers.  A lot of bag things are being said about Ticket Master in the media right now.  from Tik Tok @ its.eve.not.eva - " when you pay $$$ for Eras tickets (and a flight to the US from Europe) only to learn that Ticket Master sold you obstructed seats without telling you" @LaurenSeeley- "Ticket Master kept showing us tickets then took them away, we were in queues for 48 hours. Driving home defeated." @laurenjnicole- " this is insane, they just canceled the general sale for tickets." Ticket Master it a trusted place...
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Marketing in the News- Barbie Movie

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                                      The  Barbie Movie I don't know about you- but all I've beeb seeing is stuff about the Barbie movie, and being a girl who grew up loving barbies the marketing on this movie has been everywhere.  It has taken the movie industry 15 years to successfully produce the upcoming Barbie movie that will be in theaters on July 21st. Barbie has been an icon since 1959. Because the movie has taken so long Mattel what's to ensure that this movie does well.  Mega campaign  -   https://www.mamamia.com.au/barbie-movie-marketing/   Barbies Value of Proposition is, the value to let children to explore and express themselves, I think that Barbie have and always will be so popular is because they are all so different and thats what I think they continue to sell more. They are fun, but also cute and that captures the eyes of you...
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My First Blog

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 My Name is Jocelyn Hernandez, and I am going into my junior year of college at Oregon State University. I am Studying Design and Innovation Management, as well as double majoring in Merchandising Management.  I am taking this course because, it is something I have to take in order to graduate but ultimately I decided to take it at LB because I have heard great things about Professor Priewe. In Marketing I am most interested in learning how to keep up with the trends and the best way to accomplish that. I want to know this information because I feel like it is really important to stay following the trend of what is successful.  A little bit about me- Something that I am really passionate about is travel. I think that it is really important to go and see the world if you can, especially at a young age. Something else that I am also really passionate about is my culture. I am Native American and a Tribal Member of the Confederated Tribe of Siletz Indians. It is very importa...
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